My SEO writing training is trusted by these companies – and more!

Marriott Vacation Club
NBC Universal
Dow Jones
UPromise by SallieMae

Want to learn next-level SEO writing skills and help your clients succeed?

  • Are you tired of wasting time with free or out-of-date SEO writing courses that don't teach you anything new — or worse, teach incorrect information like NLP keywords and keyword density?
  • Do you want to propel yourself away from being "just the writer" — and transform yourself into a highly paid strategist, consultant, and valued team member — even in today's ChatGPT world?
  • Do you want to dramatically shorten your SEO writing learning curve and learn directly from the woman who started the industry?

The SEO Copywriting Certification training course teaches you the specialized knowledge you need, in a fun, supportive environment.

I take you step-by-step through the SEO writing process, showing you how to research keyphrases, review the competition, and write the content.

The result? You'll be able to review your clients' content, know how to make it better, and confidently suggest ongoing content marketing strategies. You'll go from being "just a blogger" to feeling like an SEO content expert. Since most people finish the training in less than four months, you could quickly transform your business — and build a new profit center. How cool is that?

Want to learn more about Heather Lloyd-Martin, your SEO writing class instructor?

Years ago, back in the late 90's, I was part of a small group of early SEO experts who started the industry — in fact, Forbes called me "the pioneer of SEO copywriting." In fact, I was the first person to discuss SEO writing best practices and set the stage for today's best practices.

Throughout my 25-year SEO copywriting career, I've trained thousands of people around the world how to craft top-positioned content that converts like crazy. Over the years, I've lectured at the Darden School of Business, SMX, PubCon, and hundreds of other events. Plus, I've helped companies of all sizes achieve SEO content success — including search engines, B2B SaaS companies, publishers, financial services, and travel destination sites. Today, I coach writers and consult with companies, plus I'm an instructor for LinkedIn Learning.

“Before I was even finished with the course, I was able to pick up clients based on the mention of Certification training. I had told a colleague about the training, and he began shoveling his clients who need SEO copywriting my way. He knew I had the knowledge before, but the Certification helps.”

Hank Whittier



I designed this training for working professionals who needed a “snackable” way to learn the SEO writing ropes. There are no deadlines. The lessons are work-at-your-own-pace. Even if you just have 30 minutes a week to study, you can still learn SEO writing.

I even update the training as Google changes things, making sure you’re learning the latest and greatest.

Most importantly, you can immediately put what you learn into practice from day one. SEO writing is a service you can offer your current freelance writing clients. Plus, you can attract new clients with your SEO skills. I’ve even seen some writers land four-figure SEO writing jobs immediately after finishing the training.

This is a skill set that can drive revenue for your business right away.

Plus, you can learn about the strategy side of SEO writing and help your clients in a new, profitable way. Instead of just blogging for clients, you could call the SEO content shots and create the SEO strategy. You’ll transform from a blogger to an indispensable SEO content strategist — and build long-term relationships with your clients.


And that's okay. Some people aren't a good fit for my training — or they aren't a good fit right now. For instance, this training may not be right for you if:

  • SEO writing is a hobby, and you don't intend for it to be a full-time business.
  • You're not interested in landing higher-paying SEO writing jobs that require more strategy and keyword research know-how.
  • You have the time to spend hours every week deciphering blog posts, cross-referencing SEO sources, and uncovering what works.

Still here? I love teaching writers who are ready to roll up their sleeves and dive into the lessons. Keep reading!

You’ll gain so much knowledge, you can go from being “just a writer” to an SEO content strategist with a seat at the table.

Imagine a front-row seat to learn from other top SEO experts

The SEO Copywriting Certification training includes access to my SEO Writing Deep-Dive monthly webinar series, where I dig into a specific SEO area and share tactical advice. You’ll learn advanced SEO and writing strategies from world-renowned gurus like:


Roger Dooley, Author,


Gini Dietrich, Founder, SpinSucks

Steve Rayson, Chief Data Scientist, BuzzSumo


Danny Goodwin, Editor,

Search Engine Journal

Luke Sherran, Falcon Digital

Greg Gifford, SearchLab

"I'm loving the SEO Copywriting Certification Course!! I'm learning so much, it's great! And I've got another new client as a result. They make baby clothing and they've signed up for a year's worth of blogs. So a BIG, BIG thank you to you for everything so far!"

Clio Paterson

Freelance Copywriter

Yes, SEO copywriting is complex. But it’s fun, too! Don’t worry, I’ll lead you through every step of the way!


  • How to uncover hidden strengths that can help companies make more money. (Chapter 1)
  • Proven ways to increase sales by changing how you write your copy. (Chapter 2)
  • How to find the best keyphrases that will drive massive traffic to your site. (Chapter 3)
  • How a simple strategy can help you gain top rankings for scads of keyphrases. (Chapter 4)
  • Easy ways you can “tweak” existing content for better search rankings and more social shares. (Chapter 5)
  • The “secret weapon” for getting prospects to choose your search listing over your competitors. (Chapter 6)
  • How you can uncover new content opportunities and drive more traffic. (Chapter 7)
  • Ways to measure success using Google’s free tools. (Chapter 8)


Once you pass your exam, you'll receive a Certificate of Completion, a badge that you can place on your site, and a listing on my Certified SEO Copywriters Page.

For just $995, you'll learn how to write sizzling optimized pages that convert like crazy. After a year, you can choose to re-enroll for month-to-month access — or re-enroll for a year at a highly discounted rate. It's up to you!

You’re just a few weeks away from boosting your career as a Certified SEO Copywriter and wowing your clients with amazing results!

“As a freelance web content writer, it’s vital my skills are kept up-to-date. My clients understand the impact strong web content has on growing their businesses, and with the SEO world changing so rapidly, this training helps me provide them with the latest knowledge and a higher level of service.”




You’re not just purchasing an online training. You’re joining an engaged, supportive community that’s ready to help solve your problems and share your successes! I've created the Facebook VIP group as a safe place for SEO writers to ask questions and get their questions answered.

Not only do I post the latest SEO news in the Facebook group (along with my snarky commentary,) I also answer student questions, post freelance writing job opportunities, and give you a heads-up on any special SEO tool discounts. It's your one-stop shop for the latest SEO news.

Plus, you'll meet students from all over the world, including copywriters from the U.K., Germany, France, Japan, Australia and Switzerland.

Start Learning Today!


You'll have instant access to the always-updated lessons, plus over 100 video hours that dive into advanced SEO strategies, sales writing, and more. Have a question after watching a video? Ask it in the super-supportive Facebook group!


You'll be able to confidently research keyphrases, suggest engaging content ideas, and help your clients boost their Google traffic -- whether you write for local sites, B2B, or B2C.

Get started now!


Imagine not having to worry about Google's algorithm updates or ChatGPT. Whenever something changes, I'll share what the changes mean to you -- and the best way to help your clients.

“Heather's SEO copywriting course is the best. I found it enjoyable and easy to use, because Heather's friendly tone and clear explanations make it a breeze to understand. Heather is the only one I know who can take a complicated subject like SEO and make you want to read more!

Even more important, the course works! Using what I learned, I am now on page one of Google for my two main key phrases! Before this, I was always out in Siberia, buried on page 99 or worse.

Anyone looking for an SEO copywriting course, this is the one to take. Plus it's the only one offering certification — a huge bonus. Thanks Heather!"

Linda Goldman

Wellness Ink

What’s Inside

  • Get live access to the SEO Writing Deep Dive training calls, plus access to over 100 hours of past webinars and audio files (Value - $348/year)
  • Twice-monthly curated newsletter breaking down the latest information SEO writers need to know (Value $300/year)
  • Get first dibs on freelance opportunities, ask questions, and network with other writers in the private VIP Facebook forum (Priceless!)
  • One year’s free listing on the Certified SEO Copywriting Copywriter page (Value -- $297/year)

***Plus, you’ll receive almost $200 in extra bonuses***

  • Free 7-day access to Semrush (Value - $32)
  • Free 30-day access to Serpstat (Value - $55)
  • Save 40% on the Long Tail Pro Annual starter plan (Value - $119)

TOTAL VALUE = Over $2,100
You pay only $995!

“I just wanted to let you know how much I’m enjoying the course! Just this morning I was reading lesson seven, and it gave me ideas I can discuss with a potential client I’m speaking with today. The training has really changed the way I’m thinking about projects. You guys rock!”

Lauren Appa


AppaInk Copywriting and Content Strategy

You have access for one year. Most students finish in three months.

Isn’t it time to start taking on high-paying SEO writing jobs and differentiate yourself as a Certified SEO Copywriter? Enroll today and master this money-making skill.

Heather: I can't thank you enough for helping me get certified in SEO copywriting and what it did for me and my professional life. It's been life-changing both professionally and financially, and I've earned back my investment a thousand times over.

Dorit Sasson

Certified SEO Content Strategist and writing coach

Since joining Heather’s SEO Copywriting Certification training, I've used her training to help many clients across multiple industries. Last year, my family decided to launch an online e-commerce business and a local service business. The SEO training allowed me to set up the online presence and produce business leads in less than six months without spending ANY money on ads. After implementing what I learned in Heather's course, both businesses are on page one of Google for their respective keywords.

Lane Sennett

Consultant and B2B Writer


Most frequent questions and answers.

How many hours a week should I spend on training?

Most students report that they spend around two hours a week reading the lessons, viewing the webinars, and implementing what they’ve learned.

I'm brand-new to SEO writing. Can I still take this course?

Yes. Many of my students were brand-new to SEO writing when they took my course — and now, they’re confident SEO writers. The training starts with the SEO writing basics and builds on your knowledge from there. If you have a question, you can post to the Facebook group, send an email, or attend an SEO Writing Deep Dive call.

How long will it take me to finish the training?

Most people finish in about three months.

What if I can't attend a live call?

No problem. All calls and webinars are uploaded to the training site, so you won’t miss a thing. Plus, you can even submit your questions even if you can’t attend a call.

What if I need to take a break from the training?

I get it. Sometimes, work is so busy, you have zero free time for anything else. Especially now. Taking a break from the training is perfectly fine. You've got one year from the date of purchase to complete the training.

How do I receive my badge and certification?

Simply review the modules, do the recommended work, and contact us when you’re ready to take the exam. As soon as you pass, we’ll zip over the current badge and certificate. Easy!

What happens after a year?

You'll have access to the training materials for one year from the date of purchase. After that, you don't have to leave the party! You can keep full access to the training -- including the SEO Writing Deep Dive calls -- for just $39/month or $398 a year. It's your choice!

If you want to learn how to do SEO content writing correctly (and stay current on the latest processes that work), look no further than the certification program taught by Heather Lloyd-Martin. Because of her comprehensive and easy-to-understand lessons, I can give my clients additional, SEO content strategy services that help them reach their sales goals and improve online awareness quickly. Thanks for a great program, Heather!

Melanie Rembrandt

Rembrandt Communications

Money Back Guarantee

I’m so confident you’ll love this SEO Copywriting Certification Program that I’m offering you a 7-day, no-hassle, money-back guarantee.

I'm deeply committed to helping writers master SEO writing best practices. Students who see the most training success are focused, hungry for knowledge, and willing to put in the work. If you're excited to jump into the training and give it your all — welcome! If you decide you can't commit to the training, you have seven days after purchase to let me know.