Want to learn next level SEO writing skills and help your clients succeed?

  • Are you tired of wasting time with free or out-of-date SEO writing courses that don't teach you anything new -- or worse, teach incorrect information like NLP keywords and keyword density?
  • Do you want to propel yourself away from being "just the writer" -- and transform yourself into a highly-paid strategist, consultant, and valued team member?
  • Do you want to dramatically shorten your SEO writing learning curve and learn directly from the woman who started the industry?

I can help.

SEO Copywriting Certification Badge

The SEO Copywriting Certification training teaches you the specialized knowledge you need, in a fun, supportive environment.

I take you step-by-step through the SEO writing process, showing you how to research keyphrases, review the competition, and write the content.

The result? You’ll be able to review your clients' content, know how to make it better and confidently suggest ongoing content marketing strategies. You can go from “just a blogger” to an SEO content expert.

Want to learn more about your SEO writing class instructor?

Years ago, back in the late 90's, I was part of a small group of early SEO experts who started the industry -- in fact, Forbes called me “the pioneer of SEO copywriting.” I was the first person to discuss SEO writing best practices and helped set the stage for what we see today.

Throughout my 22-year SEO copywriting career, I’ve trained thousands of people worldwide on how to craft top-positioned copy that converts like crazy. Over the years, I’ve lectured at the Darden School of Business, SMX, PubCon, and hundreds of other events. Plus, I’ve helped companies of all sizes achieve SEO content success -- including search engines, B2B SaaS companies, publishers, financial services and travel destination sites.

Heather-Lloyd-Martin-Bio

Trusted by these companies – and more!

NBC Universal
NOW
UPromise by SallieMae
LifeLearn
Dow Jones
Marriott Vacation Club

“Before I was even finished with the course, I was able to pick up clients based on the mention of Certification training. I had told a colleague about the training, and he began shoveling his clients who need SEO copywriting my way. He knew I had the knowledge before, but the Certification helps.”

Hank Whittier

HANK WHITTIER
IN-HOUSE WRITER AT NATRA & OWNER OF WHITTIER COMMUNICATIONS

LEARN SEO COPYWRITING STRATEGY IN EASY, BITE-SIZED CHUNKS.

I designed this training for working professionals who needed a “snackable” way to learn the SEO writing ropes. There are no deadlines. The lessons are work-at-your-own-pace. If you sign up before November 1, 2021, you have lifetime access to the materials and past training videos. Even if you just have 30 minutes a week to study, you can still learn SEO writing.

I even update the training as Google changes things, making sure you’re learning the latest and greatest.

Most importantly, you can immediately put what you learn into practice from day one. SEO writing is a service you can offer your current freelance writing clients. Plus, you can attract new clients with your SEO skills. I’ve even seen some writers land four-figure SEO writing jobs immediately after finishing the training.

This is a skill set that can drive revenue for your business right away.

Plus, you can learn about the strategy side of SEO writing and help your clients in a new, profitable way. Instead of just blogging for clients, you could call the SEO content shots and create the SEO strategy. You’ll transform from a blogger to an indispensable SEO content strategist — and build long-term relationships with your clients.

I KNOW MY TRAINING ISN'T FOR EVERYONE...

And that's okay. Some people aren't a good fit for my training -- or they aren't a good fit right now. For instance, this training may not be right for you if:

  • SEO writing is a hobby, and you don't intend for it to be a full-time business.
  • You're not interested in landing higher-paying SEO writing jobs that require more strategy and keyword research know-how.
  • You have the time to spend hours every week deciphering blog posts, cross-referencing SEO sources, and uncovering what works.

Still here? I love teaching writers who are ready to roll up their sleeves and dive into the lessons. Keep reading!

You’ll gain so much knowledge, you can go from being “just a writer” to an SEO content strategist with a seat at the table.

Imagine a front-row seat to learn from other top SEO experts

The SEO Copywriting Certification training includes access to my SEO Writing Deep-Dive monthly webinar series, where I dig into a specific SEO area and share tactical advice. You’ll learn advanced SEO and writing strategies from world-renowned gurus like:

Roger
Danny
Steve

Roger Dooley, author, Neuromarketing

Danny Goodwin, editor, Search Engine Journal

Steve Rayson, Chief Data Scientist, BuzzSumo

Gini
Luke
Greg

Gini Dietrich, Founder, SpinSucks

Luke Sherran, Falcon Digital

Greg Gifford, SearchLab

Plus, you’ll have access to over 100 hours of video and audio discussing advanced SEO strategies, sales writing strategies, local SEO and more.

"I'm loving the SEO Copywriting Certification Course!! I'm learning so much, it's great! And I've got another new client as a result. They make baby clothing and they've signed up for a year's worth of blogs. So a BIG, BIG thank you to you for everything so far!"

Clio Paterson

CLIO PATERSON
Freelance Copywriter

Yes, SEO copywriting is complex. But it’s fun, too! Don’t worry, I’ll lead you through every step of the way!

JUST LOOK AT EVERYTHING YOU’LL MASTER THROUGH THIS PROGRAM:

  • How to uncover hidden strengths that can help companies make more money. (Chapter 1)
  • Proven ways to increase sales by changing how you write your copy. (Chapter 2)
  • How to find the best keyphrases that will drive massive traffic to your site. (Chapter 3)
  • How a simple strategy can help you gain top rankings for scads of keyphrases. (Chapter 4)
  • Easy ways you can “tweak” existing content for better search rankings and more social shares. (Chapter 5)
  • The “secret weapon” for getting prospects to choose your search listing over your competitors. (Chapter 6)
  • How you can uncover new content opportunities and drive more traffic. (Chapter 7)
  • Ways to measure success using Google’s free tools. (Chapter 8)

WHAT YOU’LL LEARN

  • LEARN HOW TO EXPERTLY REVIEW A SITE
  • DEVELOP MONEY-MAKING SEO CONTENT SUGGESTIONS
  • CONFIDENTLY CREATE A KEYPHRASE STRATEGY
  • FIND HIDDEN TRAFFIC-DRIVING STRATEGIES
  • CREATE PERSUASIVE, KEYPHRASE-RICH COPY
  • EASILY WRITE CONTENT YOUR READERS (AND GOOGLE) LOVE!

WANT A RELIABLE PLACE TO GET YOUR SEO QUESTIONS ANSWERED?

You’re not just purchasing an online training. You’re joining an engaged, supportive community that’s ready to help solve your problems and share your successes! I've created the Facebook VIP group as a safe place for SEO writers to ask questions and get their questions answered.

Not only do I post the latest SEO news in the Facebook group (along with my snarky commentary,) I also answer student questions, post freelance writing job opportunities, and give you a heads-up on any special SEO tool discounts. It's your one-stop-shop for the latest SEO news.

Plus, you'll meet students from all over the world, including copywriters from the U.K., Germany, France, Japan, Australia and Switzerland.

YOU’RE JUST A FEW WEEKS AWAY FROM BOOSTING YOUR CAREER AS A CERTIFIED SEO COPYWRITER AND WOWING YOUR COLLEAGUES WITH AMAZING RESULTS!

“As a freelance web content writer, it’s vital my skills are kept up-to-date. My clients understand the impact strong web content has on growing their businesses, and with the SEO world changing so rapidly, this training helps me provide them with the latest knowledge and a higher level of service.”

NADIA STEFYN

NADIA STEFYN
WEB CONTENT WRITER

Promote your expertise with your badge and certificate.

Show the world (and your prospects) that you’re a Certified SEO Copywriter. I’ll send you a badge you can include on your site, plus a certificate of completion.

You can even add Certified SEO Copywriter to your LinkedIn profile!

LET ME HELP YOU MASTER YOUR SEO COPYWRITING KNOWLEDGE!

  • Lifetime access
  • Fun, supportive community
  • 24/7 access
  • Downloadable mp3’s
  • In-depth training calls once a month
  • Fast, friendly support

    Plus, you have lifetime access to the training if you sign up before November 1, 2021 (most people finish within three months.)

“Heather's SEO copywriting course is the best. I found it enjoyable and easy to use, because Heather's friendly tone and clear explanations make it a breeze to understand. Heather is the only one I know who can take a complicated subject like SEO and make you want to read more!

Even more important, the course works! Using what I learned, I am now on page one of Google for my two main key phrases! Before this, I was always out in Siberia, buried on page 99 or worse.

Anyone looking for an SEO copywriting course, this is the one to take. Plus it's the only one offering certification - a huge bonus. Thanks Heather!"

Linda Goldman

LINDA GOLDMAN
Wellness Ink

IMAGINE GETTING THE RECOGNITION YOU DESERVE

Once you pass your exam, you’ll receive a Certificate of Completion, a badge that you can place on your site, and a listing on my Certified SEO Copywriters Page.

For just $995, you’ll learn how to write sizzling optimized pages that convert like crazy. I even offer a 3-month payment plan so you can pay over time, or pay all at once for the $995 discounted price.

FAQs
Most frequent questions and answers.

How many hours a week should I spend on training?

Most students report that they spend around two hours a week reading the lessons, viewing the webinars, and implementing what they’ve learned.

Having said that, sometimes, life (and work) gets in the way and you may not have time to study every week. That’s OK. You've got lifetime access to the training if you sign up before November 1, 2021.

I'm brand-new to SEO writing. Can I still take this course?

Yes. Many of my students were brand-new to SEO writing when they took my course — and now, they’re confident SEO writers. The training starts with the SEO writing basics and builds on your knowledge from there. If you have a question, you can post to the Facebook group, send an email, or attend an SEO Writing Deep Dive call.

How long will it take me to finish the training?

Most people finish in about three months.

What if I can't attend a live call?

No problem. All calls and webinars are uploaded to the training site, so you won’t miss a thing. Plus, you can even submit your questions even if you can’t attend a call.

What if I need to take a break from the training?

I get it. Sometimes, work is so busy, you have zero free time for anything else. Especially now. Taking a break from the training is perfectly fine. You've got lifetime access if you sign up before November 1, 2021, so you have plenty of time.

How do I receive my badge and certification?

Simply review the modules, do the recommended work, and contact us when you’re ready to take the exam. As soon as you pass, we’ll zip over the current badge and certificate. Easy!

What happens after a year?

If you sign up before November 1, 2021 -- nothing! You'll keep your lifetime access. If you sign up after that date, you'll have access to the training materials for a year. After that, you don't have to leave the party! You can keep full access to the training -- including the SEO Writing Deep Dive calls -- for just $39/month.

Can I pay for the training in installments?

Yes! You can pay for the training over three months. Or, you can pay in full for the discounted $995 rate.

“I just wanted to let you know how much I’m enjoying the course! Just this morning I was reading lesson seven, and it gave me ideas I can discuss with a potential client I’m speaking with today. The training has really changed the way I’m thinking about projects. You guys rock!”

Lauren Appa

LAUREN APPA

AppaInk Copywriting and Content Strategy

Isn’t it time to start taking on high-paying SEO writing jobs and differentiate yourself as a Certified SEO Copywriter? Enroll today and master this money-making skill.

YOU CAN LEARN ON YOUR SCHEDULE.
You have lifetime access. Most students finish in three months.

Heather: I can't thank you enough for helping me get certified in SEO copywriting and what it did for me and my professional life. It's been life-changing both professionally and financially, and I've earned back my investment a thousand times over.

Dorit Sasson

DORIT SASSON
Certified SEO Content Strategist and writing coach

Start Learning Today!

WRITE LIKE THE PROS

You’ll have access to over 100 hours of video and downloadable MP3s discussing PPC, advanced SEO strategies, sales writing strategies and more.

MASTER YOUR SEO COPYWRITING KNOWLEDGE

I’ve outlined all my secrets – the secrets that took me over 22 years to learn – in my SEO Copywriting Certification Program. I can’t wait to teach you, too.

Start Learning Today!

LIFETIME FULL ACCESS

In-house and freelance copywriters from all over the world have turned to the SEO Copywriting Certification training as their one source for reliable SEO writing information.

Since joining Heather’s SEO Copywriting Certification training, I've used her training to help many clients across multiple industries. Last year, my family decided to launch an online e-commerce business and a local service business. The SEO training allowed me to set up the online presence and produce business leads in less than six months without spending ANY money on ads. After implementing what I learned in Heather's course, both businesses are on page one of Google for their respective keywords.

Lane Sennett

LANE SENNETT
Consultant and B2B Writer

What’s Inside

  • Get live access to the SEO Writing Deep Dive training calls, plus access to over 100 hours of past webinars and audio files (Value - $348/year)
  • Monthly curated newsletter breaking down the latest information SEO writers need to know (Value $300/year)
  • Get first dibs on freelance opportunities, ask questions, and network with other writers in the private VIP Facebook forum (Priceless!)
  • One year’s free listing on the Certified SEO Copywriting Copywriter page (Value -- $297/year)

***Plus, you’ll receive almost $300 in extra bonuses***

  • Free 30-day access to Semrush (Value - $119.95)
  • Free 30-day access to Serpstat (Value - $55)
  • Save 40% on Long Tail Pro Annual starter plan (Value - $119)

TOTAL VALUE = Over $2,200
Today’s Price = $390 (paid in 3 installments)
Or, make one payment of $995 (save $175)

If you want to learn how to do SEO content writing correctly (and stay current on the latest processes that work), look no further than the certification program taught by Heather Lloyd-Martin. Because of her comprehensive and easy-to-understand lessons, I can give my clients additional, SEO content strategy services that help them reach their sales goals and improve online awareness quickly. Thanks for a great program, Heather!

Melanie Rembrandt

MELANIE REMBRANDT
Rembrandt Communications

Money Back Guarantee

I’m so confident you’ll love this SEO Copywriting Certification Program that I’m offering you a 7-day, no-hassle, money-back guarantee.

I'm deeply committed to helping writers master SEO writing best practices. Students who see the most training success are focused, hungry for knowledge, and willing to put in the work. If you're excited to jump into the training and give it your all -- welcome! If you decide you can't commit to the training, you have seven days after purchase to let me know.