I can help.
Thanks to my program, dozens of in-house copywriters from all skill levels — even those who tried to learn SEO copywriting before — are now working as confident SEO content strategists for their companies.
“I love the course and this is going to definitely be my main content and news source for SEO updates.”
Years ago, back in the late 90's, I was part of a small group of early SEO experts who started the industry -- in fact, Forbes called me “the pioneer of SEO copywriting.” I was the first person to discuss SEO writing best practices and helped set the stage for what we see today.
Throughout my 22-year SEO copywriting career, I’ve trained thousands of in-house writers on how to craft top-positioned copy that converts like crazy. Over the years, I’ve lectured at the Darden School of Business, SMX, PubCon, and hundreds of other events. Plus, I’ve helped companies of all sizes achieve SEO content success -- including search engines, B2B SaaS companies, publishers, financial services and travel destination sites.
"A big shout out to you for you and your course… guess who’s ranking number one for “is yoga a religion” on Google! Ahead of the BBC and Yoga Journal!! This one post drives 4% of our traffic, and our top 4 FAQ posts are driving over 25% of our traffic. You rock - thank you!"
The SEO Copywriting Certification training teaches you the specialized knowledge you need, in a fun, supportive environment.
I take you step-by-step through the SEO writing process, showing you how to research keyphrases, review the competition, and write the content.
The result? You’ll be able to review your content, know how to make it better, and confidently suggest ongoing content marketing strategies.
Plus, after you complete the course, I’ll send you a badge and a certificate of completion. You can even add Certified SEO Copywriter to your LinkedIn profile!
I designed this training for working professionals who needed a “snackable” way to learn the SEO writing ropes. There are no deadlines. You don't need to attend an expensive conference -- or even set aside time for weekly meetings. The lessons are work-at-your-own-pace.
Plus, you have access to the materials and past training videos for one year -- so if work gets busy, you can easily pick the training back up when you have time. Easy! Even if you just have 30 minutes a week to study, you can still learn how to strategize and write fantastic SEO content. After a year, your company can choose to re-enroll for month-to-month access -- or re-enroll for a year at a highly discounted rate. It's up to you!
And that's okay. Some people aren't a good fit for my training -- or they aren't a good fit right now. For instance, this training may not be right for you if:
Still here? I love teaching writers who are ready to roll up their sleeves and dive into the lessons. Keep reading!
You’ll gain so much knowledge, you can go from being “just the in-house writer” to an SEO content strategist with a seat at the table.
Imagine a front-row seat to learn from other top SEO experts
The SEO Copywriting Certification training includes access to my SEO Writing Deep-Dive monthly webinar series, where I dig into a specific SEO area and share tactical advice. You’ll learn advanced SEO and writing strategies from world-renowned gurus like:
Roger Dooley, author, Neuromarketing
Danny Goodwin, editor, Search Engine Journal
Steve Rayson, Chief Data Scientist, BuzzSumo
Gini Dietrich, Founder, SpinSucks
Luke Sherran, Falcon Digital
Greg Gifford, SearchLab
Plus, you’ll have access to over 100 hours of video and audio discussing advanced SEO strategies, sales writing strategies, local SEO and more.
Yes, SEO copywriting is complex. But it’s fun, too! Don’t worry, I’ll lead you through every step of the way!
WANT A RELIABLE PLACE TO GET YOUR SEO QUESTIONS ANSWERED?
You’re not just purchasing an online training. You’re joining an engaged, supportive community that’s ready to help solve your problems and share your successes! I've created the Facebook VIP group as a safe place for SEO writers to ask questions and get their questions answered.
Not only do I post the latest SEO news in the Facebook group (along with my snarky commentary,) I also answer student questions, post about writing job opportunities, and give you a heads-up on any special SEO tool discounts. It's your one-stop-shop for the latest SEO news.
Plus, you'll meet students from all over the world, including copywriters from the U.K., Germany, France, Japan, Australia and Switzerland.
“I would just like to let Heather Lloyd-Martin and the rest of the SEO Content Institute team know what a great class they’ve put together. I wasn’t really sure what to expect when I started the class, but I’ve learned so much and started to think in much broader terms than just what my writing assignments are. My boss has even started to notice!”
Copywriter, Pampered Chef
"As an in-house content writer for a law firm, I had to provide content that helped push our firm’s webpage to the first page of Google for our niche market and the states in which we provide services. We began researching SEO courses to help me better understand how my writing would help boost our website. We came across the certification training and thought it offered the best comprehensive options for what I needed.
The training was amazing. It was very comprehensive. However, the added information through monthly webinars, blog posts, and social media posts helped me gain a new perspective and knowledge for the craft of SEO writing.
Our page now ranks on page one of Google for our very competitive keywords and locations.
I would recommend Heather’s training to anyone working in-house as a content writer."
Content Writer, Derek Smith Law Group
"I have been able to use the skills I acquitted from the SEO Copywriting course to improve my in-house writing across the board. Heather clearly has a passion for SEO and her excitement is contagious.
I highly recommend Heather’s SEO Copywriting program for anyone working in or desiring to work in the e-commerce field.”
Content Specialist, Revenue Performance International
Now, let’s talk about the SEO Copywriting Certification Training ROI…
If your company sent you to a conference, they’d be paying at least $2,000 for registration. Plus, there’d be the cost of airfare, hotel, meals…the list goes on, and the tab keeps climbing.
If your company hired me for my customized in-house training services, the cost would start at $5,000 -- and can climb to over $15,000.
The cost of one year's access to the training, exclusive invitations to guest calls, Q & A calls with me, and an exclusive forum?
Just $995 per person.
Is there a discount if my company registers multiple team members?
Yes! Companies receive a 25 percent discount by registering five or more team members at the same time. Please get in touch with us for details.
My company requires a W-9 and invoice before payment. What should I do?
Please contact us. We'd be happy to email you what you need.
How long will it take me to finish the training?
Most people report finishing in around four months. You have access to the training for one year.
How many hours a week should I spend on training?
Most students spend around two hours a week reading the lessons, viewing the webinars, and implementing what they’ve learned.
Having said that, sometimes, life (and work) gets in the way and you have to put the training on hold. That’s OK. You can pick it back up again when you have time. You have access for one year.
I'm brand-new to SEO writing. Can I still take this course?
Yes. Many of my students were brand-new to SEO writing when they took my course -- and now, they’re confident SEO writers. The training starts with the SEO writing basics and builds on your knowledge from there. If you have a question, you can post to the Facebook group, send me an email, or attend an Office Hours call.
What if I can't attend a live call?
No problem. All calls and webinars are uploaded to the training site, so you won’t miss a thing. Plus, you can even submit your questions even if you can’t attend a call.
What if I need to take a break from the training?
I get it. Sometimes, work is so busy, you have zero free time for anything else. Especially now. Taking a break from the training is perfectly fine. You've got access for one year, so you have plenty of time.
How do I receive my badge and certification?
Simply review the modules, do the recommended work, and contact us when you’re ready to take the exam. As soon as you pass, we’ll zip over the current badge and certificate. Easy!
What happens after a year?
After a year, you can keep full access to the training -- including the SEO Writing Deep Dive calls -- for less than $40 a month. Your company can renew your yearly access for the highly discounted rate of $398 or go month-to-month for $39/month. We'll let you know before your year is up so you can decide.
Why smart background research equals great copy
Discover the step-by-step process Master SEO copywriters go through to create highly targeted copy that crushes the competition.
Writing prime-positioned web pages that convert like crazy
Wondering how to write top-converting copy that can gain great search engine rankings. This lesson outlines the step-by-step process Master SEO copywriters use when they sit down to write high ranking copy.
Supercharge your existing site copy
Discover how you can transform your existing articles, FAQ pages, blog posts and more into powerful, top-positioned pages.
Spotting new content strategy opportunities
Why settle for a few top positioning keyphrases when you can build content – and gain rankings – for hundreds more?
The secret to masterful marketing copy: Giving your customers what they want
Who is your “perfect” client – and how do they think, research and buy? What are your unique features – and how do you translate those into hard-hitting benefits?
Capturing clicks with powerful keyphrases
Take the guesswork out of key phrase research!
Targeted per-page keyphrase strategies
Wondering what to do with your keyphrase seed list? This lesson demonstrates how you choose the best keyphrases for every page on your site.
Measuring your SEO copywriting success
Measuring your SEO copywriting success is more than just checking your keyphrase rankings. Discover the various ways you can measure your success, test your copy for effectiveness and further improve upon your SEO copywriting campaign!
“Content, is after all, king and getting the fundamentals right is key, but why learn SEO the boring way when you can choose to do this? The materials in this course are easy to understand, interesting, fun and thoroughly enjoyable to go through.”
You'll have instant access to over 100 video hours that dive into advanced SEO strategies, sales writing, public relations, and more. Have a question after watching a video? Ask it in the Facebook group!
I’ve outlined all my secrets – the secrets that took me over 22 years to learn – in my SEO Copywriting Certification Program. I can’t wait to teach you, too.
In-house and freelance copywriters from all over the world have turned to the SEO Copywriting Certification training as their one source for reliable SEO writing information.
Free 30-day access to Semrush (Value - $119.95)
Free 30-day access to Serpstat (Value - $55)
Save 40% on Long Tail Pro Annual starter plan (Value - $119)
I’m so confident you’ll love this SEO Copywriting Certification Program that I’m offering you a 7-day no-hassle, money-back guarantee.
I'm deeply committed to helping writers master SEO writing best practices. Students who see the most training success are focused, hungry for knowledge, and willing to put in the work. If you're excited to jump into the training and give it your all -- welcome! If you decide you can't commit to the training, you have seven days after purchase to let me know.
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