Graeme McLaughlin is a search engine marketing professional with expertise in Paid (PPC) & Organic (SEO) campaign implementation, development and optimization. He focuses on using analytics and conversion optimization to deliver effective Cost Per Acquisition.
Graeme is experienced in marketing products & services using new media and social media marketing.
He has spoken at the following events about Conversion Optimization, Persuasion Architecture & SEO Copywriting.
– SMX New York 2010
– eMetrics Toronto 2010
– Search Engine Strategies 2009
– Direct Marketers Association 2008
Organic Search Engine Optimization, Paid Search (PPC), Conversion Optimization, Analytics Implementation, Social media strategy.
Google Certified Adwords Specialist, Yahoo! Search Ambassador