Bob Bly
Bob Bly
McGraw-Hill calls Bob Bly “America’s top copywriter,” and he was the AWAI 2007 Copywriter of the Year. His copywriting clients include such publishers as Kiplinger, Boardroom, Phillips, Agora, KCI, Nightingale-Conant, and Medical Economics. He has written more than 80 books including The Copywriter’s Handbook (Henry Holt & Inc.) and the best-selling Persuasive Presentations for Business (Entrepreneur Press). For his online publishing business, CTC Publishing, Bob mails more than 12.5 million e-mails a year. His main web site is www.bly.com.