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Learn SEO writing. Land 1K clients.

  • Are you looking for an easy way to learn the SEO writing basics?
  • Are you wondering how to sell SEO writing services and how much you could make?
  • Are you losing leads and sales because your business’s website copy isn’t optimized, and you don’t have the budget for a professional writer?
  • Do you pass on SEO writing jobs because you’re not sure if you’re doing things the right way?

I know “SEO writing” seems confusing…

Blog posts and books give conflicting how-to advice. Clients give you weird SEO writing guidelines, like “one keyword every 100 words.” Plus, you’re afraid adding all those keyphrases will make your copy sound strange.

Maybe you’ve tried to “write naturally for Google” – but, your content didn’t position (hint: writing naturally doesn’t work!). Or, you’ve looked at keyword research tools, and couldn’t figure out what the numbers meant, or how to use them.

I can help make SEO writing easy, profitable — and even fun!

In fact, over my 20-year SEO copywriting career, I’ve helped thousands of writers just like you.

I’ve taught freelancers, in-house teams from Fortune 50 companies and business owners how to intelligently optimize content. Forbes even called me the pioneer of SEO copywriting.

“I finished listening to the webinar recordings last week–thanks so much for a great class! You delivered an effective high-level overview, followed by the nitty-gritty details, helpful examples, and then revisited the key points enough that I was able to absorb what, to me, is a very complex subject, Awesome!” — Sheryl Bauerschmidt, in-house copywriter
Sheryl Bauerschmidt

“The webinars laid a foundation from the ground up. I didn’t get lost in the volume of data. I now see how to approach SEO step by step. In other words, you successfully untangled the jumble of information so SEO makes sense to me.” — Karen Tan, freelance copywriter
Karen Tan, freelance copywriter

Finally, a back-to-basics SEO writing webinar series

with step-by-step guidance.

Sign up now!

People asked me to create an EASY SEO copywriting course that would just teach them how to quickly research keyphrases or how to write an optimized blog post or landing page for Google.

So, I did.

No fluff. No strategy. Just the best-practices tips you need to do your job.

Here’s how it works:

Over three webinars, I’ll teach you step-by-step ways to:


  • Find blog post ideas and write an optimized blog post
  • Write Titles and descriptions that get great Google rankings
  • Write high-converting landing pages
  • Find free ways to research keyphrases
  • Learn how to sell SEO writing services and make more money.

Plus, I’m adding a follow-up group coaching call designed to answer your questions, break through your blocks and find fun, profitable clients.

You don’t have to attend the webinars — I’ll send you the recordings so you won’t miss a beat. But if you do attend live, you can ask questions and get immediate feedback. How cool is that?

“After taking Heather Lloyd-Martin’s new course, SEO Content Writing: Step-by-Step, I have useful information that I can immediately use in my own business. Her step-by-step approach and use of real websites and blogs for examples makes the sometimes-confusing world of search engine optimization much easier to understand. I think the course was just what I needed to improve the content work I create for my clients.” — Shirley Mott, freelance copywriter
Shirley Mott, freelance copywriter

Here’s what I discuss in the webinars:

How to write an optimized blog post, step-by-step


  • Easy ways to figure out hot topics for your readers
  • How Google’s “hints” can help you write better web content
  • How to research blog post keyphrases
  • Where to put keyphrases in your copy
  • How to write an optimized Title and meta description (new for 2019!)

How to write an optimized landing page, step-by-step


  • Smart ways to write sales landing pages
  • How to choose the right keyphrases
  • What to do when you’re writing local content
  • Where to place keyphrases into your copy
  • How to write an optimized Title and meta description

How to make money as an SEO writer


  • Where to find clients — even if you’re brand new to the business
  • What you need to impress potential clients
  • What to charge
  • How to decide if you need a niche
  • Skills you need to make even more money

Plus, I threw in a few bonuses.

I know you like bonuses.

Sign up now!
  • A free, pre-recorded webinar showcasing the best free keyphrase research tools and how to use them — $20 value.
  • A VIP Facebook page where you can ask questions and get lifetime support — $99 value.
  • A $150 coupon code for the SEO Copywriting Certification training.
  • Access to a bonus webinar, SEO Copywriting Hacks  —  $20 value

That’s $289 in bonuses!

So, now you’re asking, “OK, Heather. How much for the course?”

My day rate when I’m training major corporations and agencies starts at $5,000.

My SEO Copywriting Certification training, which provides a certification and is a “deep dive” in SEO copywriting strategy and process, costs $995.

But the SEO Content Writing: Step-By-Step training is only $229. That’s it. And that includes almost $300 in extra bonuses.

So, what do you say? Do you want to jump on board with me?

C’mon. This will be fun — join me!

$229 - Sign up now!

“If you know nothing about SEO copywriting, and are intimidated by the whole SEO thing, this course is, by far, the easiest and fastest way to understand what to do! With plenty of how-to, why-you-do, and real-time visuals that walk you through, with excellent instruction and support, you can’t go wrong. Heather is da bomb!” — Kathy A. Smith, freelance copywriter
Kathy A. Smith, freelance copywriter

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