I'm a Certified SEO Copywriter and experienced content-marketing writer, teacher and consultant with 3 decades of experience in marketing communications.
I'm the Director of Copywriting Mastery Programs at AWAI (American Writers & Artists, Inc.) - a global company dedicated to training people who wish to thrive as copywriters, giving them the skills to meet the demand for print and online content-marketing writers. I have a ten-year history with AWAI. I created 3 AWAI programs to help copywriters succeed: Working Effectively with Web Clients, Site Audits Made Simple, and Choose Your Writing Niche! I also speak at AWAI conferences, including AWAI's Fast Track to Success Copywriting Bootcamp and AWAI's Web Copy Intensive as well as online teaching programs.
I'm also proud to own www.PetCopywriter.com, which offers pet-industry copywriting, web-SEO writing, social media and interactive media consulting based on many years with pet companies and veterinary companies.
Books and Training: I have co-authored a series of guides for marketing success, including "Wildly Profitable Marketing for the Pet Industry" and "Wildly Profitable Marketing for Zoos, Aquariums and other Animal Organizations." These guides can help you drive more traffic to your site and boost profits. Visit www.PawzoolaPublishing.com for complete details.
I am originally from Boise, ID, and moved to Vancouver, WA in 2013 with my husband and two sons. I love living here with easy access to the outdoors! Love to hike, camp (in a trailer with a coffee maker 😆), and Kayak. We have 2 fur babies Mac and Mina who love to be in the mountains with us. Anywhere in the mountains or on the water is where I find my zen.
Daniel is an experienced copywriter from Perth, Western Australia who currently works within the digital communications and marketing sector. He is an avid writer and researcher with a bachelors degree in Professional Writing & Publishing. Daniel is capable of creating content across many mediums and has scripted, shot and produced video content for business and government. When not working, you'll find Daniel reading or planning his next travel destination.
I'm a British copywriter and SEO translator (working from Italian to English). Since 2017 I've helped Made in Italy brands communicate their magic to international, English-speaking audiences (some of whom may speak English as a second, third or even fourth language). I've also worked with brands in Switzerland, Hong Kong and the UK.
While traditional translation is one option for Italian companies looking to go global, often the translated copy isn’t effective enough to incite readers to take action. I combine my copywriting and translation skills to create effective copy that is written with the new audience in mind. Localising on-page SEO is part of this – instead of translating a list of keywords, I carry out keyword research from scratch to ensure that your copy is optimised for search terms your audience is really using.
Before setting up my business, I worked in international marketing for 9 years, where I learned to communicate effectively with colleagues in 40 countries.
And lastly… I prioritise clients who put people and planet first and donate 1% of my turnover to environmental charities.