• Daniel Defendi


    Daniel is an experienced copywriter from Perth, Western Australia who currently works within the digital communications and marketing sector. He is an avid writer and researcher with a bachelors degree in Professional Writing & Publishing. Daniel is capable of creating content across many mediums and has scripted, shot and produced video content for business and government. When not working, you'll find Daniel reading or planning his next travel destination.

  • Heather Vale


    Heather Vale is a copywriter, content writer and journalist in all media: print, radio, TV and online. She has been writing for offline and online clients for over 25 years, focusing on turning complex topics into easy-to-understand stories for blogs, emails, webpages and articles. She has authored or co-authored several books and created countless e-books, webinars and online courses.

    As a Certified SEO Copywriter, Heather understands both the art and science of attracting readers ... and turning them into customers. SEO is partly about the mechanics of how search engines work. But more importantly, it's about people, and capturing the reader's attention and loyalty in a compelling and entertaining way. After all, nobody wants to "learn" if it isn't fun.

    Heather grew up in Toronto, Canada, but has been living, working and playing in fabulous Las Vegas, Nevada for over a decade. Besides being a writer, she is also a professional videographer and photographer. She has a colorful background, varied experiences, and a strong grasp of what motivates and influences people. Let Heather inspire your visitors through the power of compelling storytelling.

  • Else Gellinek


    Else is a German-American SEO-conscious marketing translator, transcreator, and copywriter with a degree in Theoretical Linguistics, English, and Psychology and more than a decade of experience. Her favorite clients are earth-friendly German companies that are serious about what they do while still valuing the occasional corny joke.

    As an American living in Germany, she loves writing and translating for the US market. Her other passion is making sure that companies using English to communicate with international audiences are not leaving anyone behind.

  • Pam Foster


    I'm a Certified SEO Copywriter and experienced content-marketing writer, teacher and consultant with 3 decades of experience in marketing communications.

    I'm the Director of Copywriting Mastery Programs at AWAI (American Writers & Artists, Inc.) - a global company dedicated to training people who wish to thrive as copywriters, giving them the skills to meet the demand for print and online content-marketing writers. I have a ten-year history with AWAI. I created 3 AWAI programs to help copywriters succeed: Working Effectively with Web Clients, Site Audits Made Simple, and Choose Your Writing Niche! I also speak at AWAI conferences, including AWAI's Fast Track to Success Copywriting Bootcamp and AWAI's Web Copy Intensive as well as online teaching programs.

    I'm also proud to own www.PetCopywriter.com, which offers pet-industry copywriting, web-SEO writing, social media and interactive media consulting based on many years with pet companies and veterinary companies.

    Books and Training: I have co-authored a series of guides for marketing success, including "Wildly Profitable Marketing for the Pet Industry" and "Wildly Profitable Marketing for Zoos, Aquariums and other Animal Organizations." These guides can help you drive more traffic to your site and boost profits. Visit www.PawzoolaPublishing.com for complete details.

  • Michelle Gorham


    I am originally from Boise, ID, and moved to Vancouver, WA in 2013 with my husband and two sons. I love living here with easy access to the outdoors! Love to hike, camp (in a trailer with a coffee maker 😆), and Kayak. We have 2 fur babies Mac and Mina who love to be in the mountains with us. Anywhere in the mountains or on the water is where I find my zen.