• Daniel Defendi

    Daniel Defendi


    Daniel is an experienced copywriter from Perth, Western Australia who currently works within the digital communications and marketing sector. He is an avid writer and researcher with a bachelors degree in Professional Writing & Publishing. Daniel is capable of creating content across many mediums and has scripted, shot and produced video content for business and government. When not working, you'll find Daniel reading or planning his next travel destination.

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  • Dorit Sasson

    Dorit Sasson


    Wouldn't it be amazing to work with someone who's been on your client's side of the table and can also write to provoke, inspire and educate? You can't afford to have your copy wrong when you're trying to build visibility and connect with your audience's pain points. You need to speak your target client's language. Period. No exceptions.

    You no longer have to proof your copy to make sure the examples, content, and overall structure are correct. You can work with a certified SEO copywriter who is trustworthy, professional, doesn't need hand-holding, and delivers copy on time, all the time.

    In addition to being a great writer, I'm also a/an...

    1. award-winning author of the memoir Accidental Soldier the upcoming memoir Sand and Steel: A Memoir of Longing and Finding Home.
    2. former teacher and teacher coach with combined experience of 20+ years (This comes in real handy for explaining difficult subjects.)
    3. versatile and prolific writer with a B2B background

    I've written over 1000+ pieces of SEO content from short to long form ranging in topics from e-commerce, business, education and leadership. Long-form copy samples include a ghostwritten About Us page for an e-commerce automotive website, which to date, is one of the most viewed pages of the e-commerce automotive site, Shopping Cart Elite.

    Most recently I ghostwrote for The Growth Institute. I was given recorded interviews with Gazelle coaches and leaders like Dr. Pamela Carrington and repurposed them as long-form articles. In this role, I leveraged storytelling techniques to create engaging content.

    Here is one such sample:

    From Disruption to Scalability: J.C. Hart COO's Secret Sauce to Winning Leadership (https://blog.growthinstitute.com/exo/case-study-disruption-to-scalability)

    SEO Content and Strategy Experience

    Up until November 30, 2018, I was working as a content strategist - researching keywords and keyphrases for purpose of optimizing more than 500+ safety products for MSA, Mine Safety Appliances. I optimized all the metafields and wrote product descriptions in a consumer driven way.

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    Jayde Walker


    What could be mistaken as a Cameron Crow movie (Almost Famous), Jayde Walker started out as an underage music journalist with one goal – to be a writer. Today, she’s a professional Content Writer and outreach prodigy who’s been helping businesses tell their story for over 15 years. Jayde was first published in the West Australian in 1999 and wrote for local and international music magazines.

    After six years as a Senior Content Writer, Jayde now helps businesses create better content, connect with customers and get the most value from their stories through the little typewriter. Jayde specialises in writing about property investment, building design, small business, travel and home improvement industries. She has an undying love for vintage typewriters, 90’s rock music, streetpress and exploring people’s ‘why’.

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  • Mario LaMarche

    Mario LaMarche


    Mario LaMarche is the product marketing manager for the RF, microwave, and mixed-signal business units at Mercury Systems. His technical background includes design work on RF modules, semiconductors, and optical products. In his previous role at a different company, Mario led an RF filter product line through a business turn-around by doubling revenue and increasing gross margin from -70% to +30%. Mario holds a bachelor's degree and a master's degree in electrical engineering.

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  • Pam Foster

    Pam Foster


    I'm a Certified SEO Copywriter and experienced content-marketing writer, teacher and consultant with 3 decades of experience in marketing communications.

    I'm the Director of Copywriting Mastery Programs at AWAI (American Writers & Artists, Inc.) - a global company dedicated to training people who wish to thrive as copywriters, giving them the skills to meet the demand for print and online content-marketing writers. I have a ten-year history with AWAI. I created 3 AWAI programs to help copywriters succeed: Working Effectively with Web Clients, Site Audits Made Simple, and Choose Your Writing Niche! I also speak at AWAI conferences, including AWAI's Fast Track to Success Copywriting Bootcamp and AWAI's Web Copy Intensive as well as online teaching programs.

    I'm also proud to own www.PetCopywriter.com, which offers pet-industry copywriting, web-SEO writing, social media and interactive media consulting based on many years with pet companies and veterinary companies.

    Books and Training: I have co-authored a series of guides for marketing success, including "Wildly Profitable Marketing for the Pet Industry" and "Wildly Profitable Marketing for Zoos, Aquariums and other Animal Organizations." These guides can help you drive more traffic to your site and boost profits. Visit www.PawzoolaPublishing.com for complete details.

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