I’m a 25+ year healthcare copywriter and marketer and currently Principal of my business, S2 Marketing Communications.
I’ve worked in marketing and PR roles for several healthcare companies, from B2B services and technology companies like Care Communications, Inc. (acquired, 2015) and Ciox Health to hospitals and integrated health systems in the Chicago area.
My experience includes copywriting that has helped fuel dramatic growth, through websites, emails, lead-generation pages and many other marketing channels.
I have marketing and communications degrees from Chicago area universities, including a master’s degree in integrated marketing communications from Roosevelt University and a bachelor’s degree in speech communications from Northeastern Illinois University.
I’ve been active in the greater Chicago marketing community, having served in board and volunteer positions for area marketing and public relations associations, like the Chicago AMA.
My marketing work has earned more than 15 national and international awards for excellence and creativity in marketing communications.
Connect with Steve Sonn
Wouldn't it be amazing to work with someone who's been on your client's side of the table and can also write to provoke, inspire and educate? You can't afford to have your copy wrong when you're trying to build visibility and connect with your audience's pain points. You need to speak your target client's language. Period. No exceptions.
You no longer have to proof your copy to make sure the examples, content, and overall structure are correct. You can work with a certified SEO copywriter who is trustworthy, professional, doesn't need hand-holding, and delivers copy on time, all the time.
In addition to being a great writer, I'm also a/an...
1. award-winning author of the memoir Accidental Soldier the upcoming memoir Sand and Steel: A Memoir of Longing and Finding Home.
2. former teacher and teacher coach with combined experience of 20+ years (This comes in real handy for explaining difficult subjects.)
3. versatile and prolific writer with a B2B background
I've written over 1000+ pieces of SEO content from short to long form ranging in topics from e-commerce, business, education and leadership. Long-form copy samples include a ghostwritten About Us page for an e-commerce automotive website, which to date, is one of the most viewed pages of the e-commerce automotive site, Shopping Cart Elite.
Most recently I ghostwrote for The Growth Institute. I was given recorded interviews with Gazelle coaches and leaders like Dr. Pamela Carrington and repurposed them as long-form articles. In this role, I leveraged storytelling techniques to create engaging content.
Here is one such sample:
From Disruption to Scalability: J.C. Hart COO's Secret Sauce to Winning Leadership (https://blog.growthinstitute.com/exo/case-study-disruption-to-scalability)
SEO Content and Strategy Experience
Up until November 30, 2018, I was working as a content strategist - researching keywords and keyphrases for purpose of optimizing more than 500+ safety products for MSA, Mine Safety Appliances. I optimized all the metafields and wrote product descriptions in a consumer driven way.
Connect with Dorit Sasson
Allen Smith is a syndicated writer living in Oceanside, California. He is a three time award winner for America’s Funniest Humor and published thousands of articles in print, on the web and social media. Smith earned his master’s degree in exercise physiology from San Diego State University in 1983, where he worked in the country’s first cardiac rehabilitation program. He is also a certified Clinical Exercise Physiologist with the American College of Sports Medicine.
Smith has been featured on NBC News, ABC’s The View, KYSL Radio, The Hollis Chapman Show, TV8 Vail and Plum TV16. He has also been published in The Writer Magazine, Funny Times, the Professional Skier, Denver Post, Aspen Times and was a founding writer for Lance Armstrong’s wellness website, LIVESTRONG.COM. Smith was the Gear Editor from 2008-2011 for Onthesnow.com, the most visited winter sport website in the United States.
Smith’s first book, Ski Instructors Confidential: The Stories Ski Instructors Swap Back at the Lodge was published in 2005, is in its second printing and continues to sell around the world in book stores and on-line. His second book, Watching Grandma Circle the Drain was published in 2011 and has received rave reviews on Amazon, Barnes & Noble, Books-a-Million and dozens of independent websites and blogs. He has also contributed to Chicken Soup for the Soul: Runners (2010) and The Gigantic Armchair Reader (2008). His latest book, Monkey in a Pink Canoe was published in April, 2014 and earned the Best Humor Award from the Colorado Independent Publishers Association.
Connect with Allen Smith
Choose the wrong words or the wrong tone, and people lose interest. They drop out of your sales funnel, or fail to enter all together. Cost per sale skyrockets, while you lose thousands (or millions) of dollars.
Those sales aren’t really ‘lost.’ They simply went to your competitors who told a better story. Now that’s expensive.
Choose the wrong creative person and the collaboration can be exasperating, the work disappointing, and the time, well, it's just wasted. What a headache!
That’s where I come in. I fix writing problems, ease headaches, increase website effectiveness aka ’stickiness’ and help drive sales. I’ve been polishing other writers' work, writing business copy, and marketing services and products throughout my career.
Initially trained as a journalist and public relations professional, then as a web and B2B copywriter through AWAI, I offer more than just writing. I offer ideas. My diverse business experience as an owner or as a manager in construction, debt management, marketing and private Christian education, means I know industry and I know people. I don't just craft words…I help build businesses.
Connect with Shelley Settles
I am a AWAI-trained, SEO Certified copywriter specializing in writing for the Internet.
My favored marketing niche is writing for the consumer health and wellness industry and the medical profession.
I have a medical education, in fact I have an M.D. degree from the University of Malta and would naturally be familiar with various health issues and how to best present and discuss them.
My education also makes researching health topics more effective, especially nowadays on the Internet. I am also familiar with FDA and FTC guidelines for advertising various health products.
My copywriter training enables me to explain medical topics in a manner understandable by ordinary folk. I can adapt my writing style to the target audience from ordinary consumers to health professionals.
You can view samples of my writing on www.francisardi.com/wrtiting-samples/.
Connect with Francis Ardi
Daniel is an experienced copywriter from Perth, Western Australia who currently works within the digital communications and marketing sector. He is an avid writer and researcher with a bachelors degree in Professional Writing & Publishing. Daniel is capable of creating content across many mediums and has scripted, shot and produced video content for business and government. When not working, you'll find Daniel reading or planning his next travel destination.
Connect with Daniel Defendi
Need a copywriter who understands how to build a brand from the ground up?
Who knows how to carve out a unique stand for your brand, even in a crowded market?
Who can unlock the secret lives of your customers with rigorous analysis, and answer their pain points with compelling copy?
Who has proven success in business - adding value to the bottom line of many multi national corporations (McDonald’s, Johnnie Walker and Lysol/Dettol to name a few), runs her own e-commerce site (YogaClicks.Store), and loves helping the little guy?
If the answer is yes to any of the above, I am your girl.
I combine brand strategy and SEO copywriting expertise to write on point product and brand communications which engage and convert.
I am a published author (Random House) - I love creating and telling addictive stories that have people coming back for more.
I am also a yoga nut. I write regularly for the national and yoga press, have authored over 150 guides to types of yoga and yoga poses, discovered nearly 250 proven health benefits of yoga by classifying 300 clinical studies, and collected more than 500 personal testimonials to the real life benefits of yoga. Despite the whisky and the burgers, I am a wellness warrior!
As the owner of a business I get that you have to do everything yesterday, with one pair of hands and a budget.
Here's some ways I can help:
Brand strategy – who are you and what you stand for.
SEO copywriting – competitive analysis, positioning maps, deep dive target audience definitions, commercially focused content marketing strategies, content creation and content editing - from blog posts to product descriptions.
Tone of voice – how you talk, and how you listen.
Brand manifestos and mission statements.
Conceptual copywriting – new product concepts, new brand platforms, brand extensions.
Need help? Lets talk!
Connect with Lucy Edge
I'm a Certified SEO Copywriter and experienced content-marketing writer, teacher and consultant with 3 decades of experience in marketing communications.
I'm the Director of Copywriting Mastery Programs at AWAI (American Writers & Artists, Inc.) - a global company dedicated to training people who wish to thrive as copywriters, giving them the skills to meet the demand for print and online content-marketing writers. I have a ten-year history with AWAI. I created 3 AWAI programs to help copywriters succeed: Working Effectively with Web Clients, Site Audits Made Simple, and Choose Your Writing Niche! I also speak at AWAI conferences, including AWAI's Fast Track to Success Copywriting Bootcamp and AWAI's Web Copy Intensive as well as online teaching programs.
I'm also proud to own www.PetCopywriter.com, which offers pet-industry copywriting, web-SEO writing, social media and interactive media consulting based on many years with pet companies and veterinary companies.
Books and Training: I have co-authored a series of guides for marketing success, including "Wildly Profitable Marketing for the Pet Industry" and "Wildly Profitable Marketing for Zoos, Aquariums and other Animal Organizations." These guides can help you drive more traffic to your site and boost profits. Visit www.PawzoolaPublishing.com for complete details.
Connect with Pam Foster