B2B SEO Copywriting Certificate
Over 69% percent of B2B marketers don’t have time to produce SEO content
Now you can help – and tap into this 55 million dollar industry
B2B SEO copywriting is different.
Traditional keyphrase research techniques aren’t as effective. Developing social B2B messaging can be tricky. Plus, you need to track and measure those results and prove your content is actually working.
Companies are looking for writers who have specialized knowledge in B2B copywriting. This specialized knowledge can make the difference between a high converting landing page – and one that clunks with customers
As 72 percent of business buyers start with a Google search, having a top position – and a clickable search result – is crucial to a company’s success.
The B2B SEO Copywriting Certificate is a 8-class online format that deep dives into proven SEO content techniques. Classes are available 24/7, so you can review them at your convenience. After listening to the modules, you’ll be able to test your skills with self-directed homework and quizzes.
Whether you’re working in-house or freelancing, you need to know the secrets of successful B2B content writing. Don’t wait – update your skills today!
This Certificate course can be an add-on to the SEO Copywriting Certification training, or taken by itself.
- Advanced keyphrase research: Bruce Clay
- Building reputation and traffic through world class content marketing: Eric Enge
- Analytics for B2B companies: Ed Reese
- B2B social success strategies: Jennifer Horowitz
- How to Turn Your B2B Blog From Dull to Dazzling: Shelly Kramer
- Landing page optimization for B2B companies: Graeme McLaughlin
- Guiding a Successful In-House Copywriting Strategy: Pam Foster
Sign up and start today. You can view the lessons immediately after registration.
Frank Watson has been working in the online marketing space since the web started. His experience in many of the most competitive spaces has given him a perspective on out of the box marketing efforts. With the changing SEO and SEM landscape, Frank believes that creative content and a solid social plan need to be part of the new marketing approach.
Ed is equal parts website analyst, SEO, and online marketing strategist. His 15 years of marketing experience include advising major brands, agencies, universities and nonprofits. He is a firm believer in transparency of services and shows clients exactly how we help our clients achieve their results. This is also evident in his role as a Local University Faculty member where teaches businesses around the country how to measure their marketing efforts.
Eric Enge publishes regular columns on Search Engine Land, Search Engine Watch and the Stone Temple blog, and is a regular speaker at industry conferences such as Search Marketing Expo, Search Engine Strategies, and Pubcon. Eric is also co-author of "The Art of SEO" along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric is the CEO of Stone Temple Consulting, a 25+ person digital marketing firm with offices in Massachusetts and California.
Marketing and the psychology behind it has always fascinated me. I am trained in marketing with a special emphasis on online and digital marketing and copywriting as well as Search Engine Optimization (SEO). I’ve been doing this for over 13 years now and have watched Search and Social, as well as Web Development evolve over the years. Search has evolved from placing keywords strategically on a page to a much more complex myriad of marketing, copywriting, technical coding and more. As technology evolves, so does human behavior and interaction with that technology. Understanding this is key to success in online marketing.
EcomBuffet and myself are both pioneers in the industry, proactive in developing successful techniques and strategies to take businesses to the next level. My focus is always on results based marketing. It's about business growth. That typically starts with identifying and fixing problem areas and new growth potential. The biggest problem most businesses face in today's competitive online marketplace is creating exposure, getting their message heard amid the noise online and finding a way to reach not just any traffic but the ideal traffic.
I have recently launched the SEO & Social Media Profit Academy, which was created to empower business owners to take their SEO and social media into their own hands and quickly and easily turn it into a revenue producing activity. The membership program arms business owners with specific details, how tos, and strategies to quickly profit from SEO and social media.
Bruce Clay circles the globe educating and servicing companies in Internet marketing’s best practices. Clay led the industry by authoring the SEO Code of Ethics in 1996, now translated into 18 languages. He also authored Wiley Publications’ Search Engine Optimization All-In-One for Dummies, a comprehensive guide to the technical and marketing requirements of enhancing a business’s organic search visibility. The company’s SEO training courses have taught proven “white hat” SEO methodology to thousands of people worldwide, and Bruce Clay has been the official SEO Workshop training partner at SMX search marketing conferences since 2008.
Pam Foster, a SuccessWorks Certified SEO Copywriter, works in-house as the Managing Editor of Community Content at the NAVC (North American Veterinary Community), and also runs a freelance content marketing/referral business in the pet industry. She has trained many web copywriters and in-house website teams on writing effective content and creating a strategic content system system that works. She's also the co-author of Wildly Profitable Marketing in the Pet Industry, and is a teacher/speaker and program developer for AWAI (American Writers & Artists, Inc.), BlogPaws, the NAVC and SuccessWorks.
Graeme McLaughlin is a search engine marketing professional with expertise in Paid (PPC) & Organic (SEO) campaign implementation, development and optimization. He focuses on using analytics and conversion optimization to deliver effective Cost Per Acquisition.
Graeme is experienced in marketing products & services using new media and social media marketing.
He has spoken at the following events about Conversion Optimization, Persuasion Architecture & SEO Copywriting.
- SMX New York 2010
- eMetrics Toronto 2010
- Search Engine Strategies 2009
- Direct Marketers Association 2008
Organic Search Engine Optimization, Paid Search (PPC), Conversion Optimization, Analytics Implementation, Social media strategy.
Google Certified Adwords Specialist, Yahoo! Search Ambassador
Session: B2B Keyphrase research strategies
Instructor: Bruce Clay, President, Bruce Clay, Inc.
Copywriting is your craft. Knowing how to identify keywords that get your writing in front of a target audience of searchers can elevate you from artist to master. In this lesson you will learn what tools and processes to use to pick keywords that your audience is using to look for the B2B product or service you’re writing about. There’s a simple science to researching keywords and then selecting those that align with your audience and goals to help you outrank the competition, and that’s what you’ll learn from one of the SEO industry’s leading educators, Bruce Clay.
Session: Creating Niched Content: When Less Is Not More
Instructor: Frank Watson
When you are writing content in a niched space sometimes being too specific narrows your reach. Casting a broader net can bring your site and your marketing efforts more traffic that helps build the brand. It allows more people to see it and share it through social platforms that ultimately gets it seen by the clients you want.
Session: Landing Page Anatomy. Building B2B Landing pages with Brains
Instructor: Graeme McLaughlin
It’s easy to fall into the trap of copying competitors or even worse just doing what your boss or clients want, after all no one ever got fired for buying IBM. In this session we focus on the 5 key elements of a persuasive landing page. We review how to use the framework to drive both quantity & quality of conversions.
I’ll give up some of my secret tips when it comes to testing and the tools I use for my clients. As an added bonus you’ll get to take away my landing page cheat sheet to help you implement the tactics and strategies right away.
Session: B2B Data Domination
Instructor: Ed Reese, Principal, Sixth Man Marketing
Traditional analytics measurement techniques just don’t provide the insight needed to fuel the growth in the B2B vertical. If you’re selling to partnership channels, distributors, or other B2B channels, you need to to generate actionable insight from your web analytics data. But what does that mean? More importantly, how do we do it? Ed Reese from Sixth Man Marketing is going to how to create the goals, KPI’s, and advanced segments needed to gain the insight you need to know if you’re driving your sales and marketing channel effectively.
Session: Building reputation and traffic through world class content marketing
Instructor: Eric Enge, CEO, Stone Temple Consulting
Google still uses links as a major ranking factor in their algorithms. Social media may or may not be a ranking factor now, but it is clearly a critical component of a marketing strategy for more businesses. Watch this session to get hard-nosed practical advice on how to put together a killer content marketing strategy to begin building your future today!
Session: B2B Social Success Strategies
Instructor: Jennifer Horowitz, Director of Marketing, EcomBuffet.com
Description: Are you managing a B2B social media campaign? Discover the three must-know prime objectives a social media campaign should be based around. In this session, you’ll learn how to effectively craft compelling messages that meet these objectives and impact your bottom line. Plus, you’ll learn how to use social media to boost SEO, share content and create more exposure online. B2B social media is a slightly different animal than B2C. Understand the differences and use them to make it work for your business.
Session: Guiding a Successful In-House Content Strategy
Instructor: Pam Foster
Whether you’re a freelance copywriter or in-house content manager, you’ll gain a better understand of how to plan and drive a successful content strategy using a variety of tools and resources.
Session: How to Turn Your B2B Blog From Dull to Dazzling
Instructor: Shelly Kramer
Writing for a B2B blog doesn’t have to be boring, you just need to do your homework, know your audience, and know how to write content that will resonate with them. This session will show you how to do just that.